Trade Fairs International
Trade Fairs International
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TFI - Trade Fairs International - The International Trade Fair Magazine

TFI Know-how

How is the trade fair industry doing in Latin America?

Expert:  Andrés López Valderrama

After all eyes have been on the Asian market, Latin America is now also coming into the spotlight. And prospects there sound rather tempting.... more...

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How do tablets and smartphones make active participants out of listeners?

Expert:  Alexander Stendel

Dreary lectures in a monotonous monologue style will put any audience to asleep and are quickly forgotten afterwards. Instead of bored listene... more...

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How can exhibition visitors be reached with multi-touch applications?

Expert:  Matthias Woggon

Multi-touch systems provide exhibitors at exhibitions with numerous options. There are simple applications that can be designed in relation to ... more...

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What are the options for capturing visitor information, and what barriers exist?

Expert:  Florian Hess

There are now a great many technical options available for capturing visitor information electronically. Visitors can register either online or ... more...

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Is there a right of withdrawal after purchases at trade fairs?

Expert:  Silvia Bauermeister

New legislation implementing the EU consumer directive will be coming into force on 14 June 2014 and giving exhibitors benefits under the law. Co... more...

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How can exhibitors use a trade fair app for their marketing?

Expert:  Sabrina Reinhardt

Trade fair apps offer new functions that allow exhibitors to use technology to play an active role in shaping their entire trade fair appearance. ... more...

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