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TFI - Trade Fairs International - The International Trade Fair Magazine
TFI Know-how
How are successful price negotiations conducted at exhibitions?
Expert: Lothar Lay
At exhibitions where sales are made directly salespeople should not shoot from the hip. If they want to be successful in the long term then they have... more...
How does trade fair small talk result in good contacts?
Expert: Karin H. Schleines
Small talk is a great deal more than just superficial chit-chat. It can smooth the path towards an interesting exchange – particularly at trade fairs... more...
What help do young exhibiting companies get in Germany?
Expert: Ruth Nicolai
The German Federal Ministry of Economics and Technology (BMWi) has been encouraging innovative young companies to participate at selected internation... more...
How can the success of fairs be gauged on the Internet?
Expert: Robert Drblik
The Internet has changed the trade fair landscape. Consequently, not only should fair companies be offering both fairgoers and exhibitors more online... more...
What is important for special events at the fair stand?
Expert: Anna-Katharina Esche
Staging a special event simply to get a “bit of action” at the stand is the wrong way to go about it. If you want your stand event to be successful, ... more...
What kind of variable remuneration can be used at fairs?
Expert: Dr. Heinz-Peter Kieser
Not many exhibitors include trade fair participation in their remuneration packages. Yet well-conceived, performance-related models could provide add... more...