Trade Fairs International
Trade Fairs International
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TFI - Trade Fairs International - The International Trade Fair Magazine

TFI Know-how

What does a CRM system for trade fairs need?

Expert: Dr. Bernhard Erler

Especially in times of stagnation loyal regular customers are important for every business. A functioning CRM system helps a fair company optimise co... more...

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How does the stand leader appear competent and secure?

Expert: Spomenka Kolar-Zovko

The stand leader is the key person in the presentation of a firm as well as in achieving the goals established for an exhibition. He or she has to ... more...

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What is important when dealing with Chinese business partners?

Expert: Zuhui Mao

The fundamental structures of China’s social fabric penetrate everyday living and even influence business life. This is something western partners sh... more...

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How can exhibition organisers optimally fix their prices?

Expert:  Dr. Frauke Hagemeister

Exhibition organisers operate in a twofold market: they sell stand space to exhibitors and admission tickets to visitors. Demand and willingness to p... more...

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Does it make sense to dress in CI-conforming outfits at trade fairs?

Expert: Hans-Peter Beck

To help trade fair visitors establish contacts, the sales team should be instantly recognisable. It can make things easier if the stand team wear a u... more...

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How are successful price negotiations conducted at exhibitions?

Expert:  Lothar Lay

At exhibitions where sales are made directly salespeople should not shoot from the hip. If they want to be successful in the long term then they have... more...

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