Trade Fairs International
Trade Fairs International
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TFI - Trade Fairs International - The International Trade Fair Magazine

TFI Know-how

How does trade fair small talk result in good contacts?

Expert:  Karin H. Schleines

Small talk is a great deal more than just superficial chit-chat. It can smooth the path towards an interesting exchange – particularly at trade fairs... more...

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What help do young exhibiting companies get in Germany?

Expert:  Ruth Nicolai

The German Federal Ministry of Economics and Technology (BMWi) has been encouraging innovative young companies to participate at selected internation... more...

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How can the success of fairs be gauged on the Internet?

Expert: Robert Drblik

The Internet has changed the trade fair landscape. Consequently, not only should fair companies be offering both fairgoers and exhibitors more online... more...

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What is important for special events at the fair stand?

Expert:  Anna-Katharina Esche

Staging a special event simply to get a “bit of action” at the stand is the wrong way to go about it. If you want your stand event to be successful, ... more...

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What kind of variable remuneration can be used at fairs?

Expert:  Dr. Heinz-Peter Kieser

Not many exhibitors include trade fair participation in their remuneration packages. Yet well-conceived, performance-related models could provide add... more...

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How can online marketing be used in the trade fair industry?

Expert:  Dr. Torsten Schwarz

The World Wide Web has changed the trade fair landscape. To a certain extent, the Internet now competes with trade fairs as a medium of information. ... more...

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