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TFI - Trade Fairs International - The International Trade Fair Magazine
Ulrich Kasimir
Head of Fair & Exhibition /
Speciality Transport
Schenker Deutschland AG
National laws and regulations need to be complied with when importing
exhibit materials to India – regardless of whether the goods are imported on a
permanent or temporary basis.
Temporary importation
If two requirements are met, importing exhibits to India is simple:
Firstly, deadlines need to be met and secondly the information provided in all
the necessary import documents must comply with the shipment. For example, one
of the most important documents is the ITPO Approval. This is the confirmation
of the Indian Trade Promotion Organisation (ITPO), which the exhibitor will
receive from the trade fair organiser. With this confirmation he can apply for
an ATA carnet from the relevant chamber of commerce in Germany, a customs
document that will accelerate customs clearance for the temporary importation
of exhibits. A further - albeit more time-consuming - option is to obtain a
bank guarantee for temporary importation. A copy of the confirmation of
participation (from the organiser) is obligatory for importing exhibits on a
temporary basis.
Permanent importation
As a rule, goods intended for permanent importation should be packed
separately from goods that are declared as temporary imports. This includes
brochures or free give-aways, for example. The important thing is to comply
with import bans. Exhibitors should not try to import products of a high
quality or foodstuffs for consumption to India.
The sale of goods imported on a temporary basis after the show is
possible if you obtain the customs authorities' consent. Until the end of sales
negotiations the entire shipment is stored in the customs warehouse.
Necessary time buffers
Since India has a weaker infrastructure than Germany, time buffers
should be included in your transport plans. In the past ships sometimes
experienced tailbacks in the sea ports. And a sufficient amount of time should
be scheduled for connecting transport from the port by rail to inland container
terminals. Additionally, possible strikes – e.g. of dockers – may lead to
delays. Co-ordinated with customs one should create an exact schedule for
shipping well in advance. Depending on the available time frame and budget the
exhibitor can decide whether to transport the goods by air or sea. Depending on
the mode of transport there are certain deadlines to be met. The exact
transport volume of an air cargo shipment should be notified at least four
weeks before stand delivery. Documents are created and agreed with the
receiving forwarding agent. Three weeks before stand delivery the consignment
is collected in Germany. At the latest ten working days before the envisaged
arrival date at the fair it is delivered to the customs terminal for the
destination in India.
Required documents
Exhibitors will be told in advance by the exhibition logistics provider
what specific features require attention in the shipping documents in the form
of detailed guidelines that are easy to understand. Depending on the required
document the service provider will support exhibitors by offering sample
documents. Forms for trade invoices or sample stickers for goods can be
provided to customers on request.
Only when all documents have been submitted completely and correctly,
can the exhibition logistics provider ensure a smooth handling and fast customs
clearance. Delays may give rise to storage costs ("demurrage
charges") at the airport or sea port.
Practical advice
For temporary customs clearance serial numbers must, in all events, be
stamped onto the products in the case of machinery or electronic devices. These
serial numbers must also be specified in the documents. When shipping goods in
closed containers it should be ensured that duplicate keys are attached to the
shipping documents in order to allow customs free access for inspection. It is
not advisable to transport exhibits or product catalogues to India in your hand
luggage unless you want to risk delays in entering the country or a
confiscation by customs officers.
One-stop provider
It is advantageous to use a service provider with a world-wide network
and own (trade fair) branches in India. By doing so the exhibitor can avoid too
many external interfaces – the data, documents and shipment remain in one hand
throughout the entire transport chain.